Parking pilot provides flexible pricing

2 September 2015

From 1 October motorists in Burleigh Heads and Broadbeach will begin testing the City’s new flexible parking pricing pilot.

The two-year scheme provides for parking prices to be adjusted up or down in 20 cent increments each quarter according to demand data from in-ground parking sensors.

Burleigh Heads Divisional Councillor Greg Betts said the flexible pricing pilot will enable people to find the right parking at the right price at the right time.

“Demand responsive pricing is shown to improve convenience and reduce congestion by opening up parking in high demand areas and improving turnover of parking spaces in business districts,” Cr Betts said. 

Broadbeach Divisional Councillor Paul Taylor said the price changes will have the effect of improving vehicle turnover.

“Distributing parking more evenly across business centres will allow visitors and residents to have easy access to these key tourist spots and support the local economy,” Cr Taylor said.

Parking fees will increase in very high demand streets, while other streets will remain the same and many streets will have prices reduced.

The price adjustments are mainly revenue neutral, however fifty percent of any additional on-street meter revenue will be used for local streetscape and accessibility improvements.

The following changes will be introduced from 1 October, based on collection and analysis of detailed sensor data to date:

  • a decrease of 20 cents per hour for 81 spaces on Gold Coast Highway and Albert Avenue, Broadbeach
  • an increase of 20 cents per hour for 16 spaces on Surf Parade, Broadbeach
  • a decrease of 20 cents per hour for 191 spaces at the southern end of Connor Street, West Street and Park Avenue, Burleigh
  • an increase of 20 cents per hour for 78 spaces in James Street, Burleigh.

The flexible parking pilot is part of the City’s Parking Plan which includes a $7.5 million investment in parking technology to deliver increased availability of parking spaces, improved customer service and an economic boost for local centres.

The Broadbeach and Burleigh Heads pilots will be reviewed after 12 months and again at 24 months from commencement.

Parking pilot provides flexible pricing photo